Anyone who has googled or binged email marketing, CRM or automated marketing would find that there is a plethora of platforms available which vary in quality and price. Often a business will need to invest in setting up, training staff and paying for multiple platforms to get the most out of their marketing efforts. This usually results in high cost and a quickly dimishing interest in managing all the different platforms as the "real work" starts to pile up in the background.

The Smart Marketer platform was created for those small and large Aussie businesses who want to create beautiful emails to engage customers, automate followups and marketing campaigns, as well as track incoming deals and follow them through the sales process to becoming a fully-fledged customer.

Entering a market that is saturated with platforms and systems that help, we found that there was a gap in the market for businesses who have used a free platform such as Mailchimp in the past while they were getting started in digital marketing, but wanted more functionality and integration of a high-end system like Infusionsoft or Salesforce but were not comfortable with the high cost of entry and ongoings associated with maintenance and support.

Smart Marketer fills that gap giving you a platform which has all of the core functions required to take your marketing to the next level, without the cost and complexity of the big boys.

Matt Jackson. isonic pty ltd.