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    Grow your
    business
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    Beautiful emails, cutting-edge automations
    sales tracking manager in a seamless all-in-one marketing platform.

Google is undoubtedly the largest search engine, and quite literally, the face of the internet. Just the other day, in August 2016, Google finally announced a mega algorithm update engrossed on obtrusive interstitials that are poised to roll on from January 10, 2017. For all you digital marketers out there, by simply ignoring this update, your Google’s search engine results pages – SERPs, will be severely affected.

What’s Interstitial?

For the average minds, it is any hindrances that often interrupt what a visitor to your page expects to see. You may have met those disgusting ads that interrupt your experience when reading something on the web.

They are:

  • Intrusive popups
  • And, Intrusive standalone interstitials of two types

As highlighted by Google, they may appear as:

  • A popup covering the entire content while still looking through the page or once the user immediately moves to another page.
  • A standalone that the user must dismiss before accessing the content
  • A layout within which the above-the-fold portion resembles the independent, but the original content is blurred

Google is right to penalize the popups; here’s the reason

As the leading search engine, Google is committed to a seamless browsing experience, a factor that has been lost nowadays. The new algorithm will bring that back while helping users locate useful and relevant content that befits specific search criteria with ease.

Will all the intrusions remain penalized?

Safe for the useful popups like the:

  • Ones that highlight the legal obligations like the cookie usage and user verification
  • All login dialogs on those sites whose content aren’t indexed including emails
  • Banners that require a reasonable screen space and can easily be dismissed

All the rest will, therefore, remain banned forever.

And, is the move necessary?

There’s no doubt that mobile is the future, and data is indisputable. As the statistics show, more people are using their mobile devices to access the web today, and any savvy technocrat knows how important the update is. Ignore it at your personal peril!

For your popups, do the following:

  1. Take a toll of all the popups that you have – use SumoMe or LeadPages for simplicity.
  2. Vet them to ascertain if indeed they meet the new set of rules.
  3. Create better alternative strategies so that they conform to the new directives.
  4. Implement the techniques.
  5. Do the tests until you are satisfied that all systems are ready to roll
  6. Remember, January 10, 2017, is the final day.

Revisit the Google’s April 2015 Mobile-Friendly Announcement

Perhaps the first of the major algorithmic enhancements meant at increasing the usage of responsive mobile websites and designs, the aim of creating a memorable experience was achieved. Of course, the algorithms are complex, and their determinants change weight frequently. So, the most recent update, Google is, once again, using mobile-friendly websites to determine the rank of sites.

If you don’t want to see the amount of traffic decrease, just make your site more mobile friendly. To tell if you are experiencing a decline in traffic, just use the following:

  • Use Google Analytics
  • Use Google tools to “Analyze” and know if your website is mobile friendly.

You don’t need to make all your pages mobile friendly, but with the many responsive designs on such platforms are WordPress, getting that done is simpler than ever.

Marketing Segmentation & Automation

intelligence-driven marketing and sales.

Email blasting everyone you know is fun, but not effective. With Smart Marketer we allow you to maximise your ROI, increase click throughs and ultimately conversions by targeting specific groups of contacts. You can segment based on the usual things like demographics, location or your own custom fields, but why not take this to the next level by targeting your contacts based on their behaviour and interaction with your emails, website and sales team.

Pinpoint the exact contacts you want to reach with Smart Marketer.

Widgetkit Popover Widget
Easy Theme Manager

Easy Theme Manager

Create & Style your layouts quickly with easy colour pickers.

Simple & Effective Editor

Simple & Effective Editor

Clean & easy to use editor allowing you to work in managable blocks or old-school HTML.

Drag'n'drop Editor

Beautiful Drag'n'drop Editing

Create engaging elements for your newsletter, and save existing blocks specific to your requirements!

  • Easy Theme Manager

    Easy Theme Manager

    Create & Style your layouts quickly with easy colour pickers.

  • Simple & Effective Editor

    Simple & Effective Editor

    Clean & easy to use editor allowing you to work in managable blocks or old-school HTML.

  • Drag'n'drop Editor

    Beautiful Drag'n'drop Editing

    Create engaging elements for your newsletter, and save existing blocks specific to your requirements!

Demo

DRAG'N'Drop EMAILS

 

Our dead-easy drag'n'drop interface that allows you to quickly create beautiful emails that represent your message in the best light. Drag and drop banners, text boxes, Youtube videos, call to actions and personlised content. You can drag images directly off your desktop onto the email and it will be uplaoded to your images directory, resized to fit the space and inserted into the position you dropped it on. 

Custom Blocks: We also give you the ability to create custom blocks specific to your business which you can reuse over several campaigns. An example may be a certain banner style with a call to action.

More Email & SMS Features

Sales & CRM

Seamless integration with your personal email, marketing, and automations.

Automatically nurture, advance, and close on deals.

Assist your sales reps with automated actions based on your contacts' emails, actions, time within deals and stages, website browsing history, lead score and more. Manual actions are assisted via automation features to ensure you can do more with your time. This provides the perfect blend of automation & personalized human touch to your deals.