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    Beautiful emails, cutting-edge automations
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Amid the high levels of optimism, when a business is in its infancy, the only resource that is in plenty is time. Factors such as finance and professional expertise required to bolster the corporate PR travails aren’t so much copious. When the company thinks of sourcing a professional public relations company, the limited budget is the only significant limiting factor.

True, your financial capabilities may be limiting you from carving out a niche in your environment and attain a guarantee or professional longevity. But, it doesn’t mean that you can’t come up with a pro-level media outreach technique as with the countless PR tools, creating that buzz isn’t a far-fetched idea. The daily happenings in your startup are your lifeline, but you still need the public.

You need an eye-catching story and a cleverly executed technique, two factors that can be easily achieved even with your shoe-string budget. And, true to that, there’s an ample collection of small business PR skills that have been tried and debunked to work well, garner media attention, raise awareness and leave a worthy impact.

Have a look.

1. Create a Holiday

Much like what 7-Eleven did by creating the “Bring Your Own Cup (BYOC) Day,” you can come up with your company’s version. Right off the bat, your loyal clients will throng your business when the day comes, a factor that will, undoubtedly, supercharge your image and recognition.

2. Team Up With a Local Charity Organization

What may have started as a subtle media stunt in the name of the “Ice Bucket Challenge” ferociously spread like wildfire owing to the vast social media coverage. Using the same idea, you can create a Challenge that calls upon the locals to mimic you while raising funds for a worthy cause. There’s no need to go the conventional way while the vibrant social media family is ready to team up with you.

3. React to What’s Trending Too!

Whenever there’s some quirky news, all you can be confident of is, the story will quickly drive the scene crazy. And, there’s no better time to seize the opportunity than when the news is still hot and promote your firm. Create a video that augurs with the prevailing mood while incorporating whatever you deal in.

4. Us Your Social Media Coverage

At the moment, no other robust platform guarantees free social participation like the three giant social sites; Facebook, Twitter, and Instagram. As you intent to enhance your brand’s recognition without spending much, you can initiate Hashtags and use the newly available Facebook Live to meet and greet your clients. Create a buzz by creating an aura of anticipation, showing the behind the scenes and anything that may interest your followers.

5. Be A Bit Controversial

Have you read the story about the new Nudist establishment in the heart of London, UK?

Although you ought to be witty enough to keep the positive image, being controversial, without a doubt, enhances your brand’s image. The beauty of using such a trick is, the news will spread fast and help grow your faithful.

6. Be another Richard Branson

In as much as he’s an openly opulent fellow, he’s often known for his larger-than-life theatrics. But, since your company is still in its infancy, engage in any worthwhile activity that puts your business on the front page. Believe it or not, juicy news spread far much faster than doing the ordinary.

They virtually cost anything; give them a try today!

Marketing Segmentation & Automation

intelligence-driven marketing and sales.

Email blasting everyone you know is fun, but not effective. With Smart Marketer we allow you to maximise your ROI, increase click throughs and ultimately conversions by targeting specific groups of contacts. You can segment based on the usual things like demographics, location or your own custom fields, but why not take this to the next level by targeting your contacts based on their behaviour and interaction with your emails, website and sales team.

Pinpoint the exact contacts you want to reach with Smart Marketer.

Widgetkit Popover Widget
Easy Theme Manager

Easy Theme Manager

Create & Style your layouts quickly with easy colour pickers.

Simple & Effective Editor

Simple & Effective Editor

Clean & easy to use editor allowing you to work in managable blocks or old-school HTML.

Drag'n'drop Editor

Beautiful Drag'n'drop Editing

Create engaging elements for your newsletter, and save existing blocks specific to your requirements!

  • Easy Theme Manager

    Easy Theme Manager

    Create & Style your layouts quickly with easy colour pickers.

  • Simple & Effective Editor

    Simple & Effective Editor

    Clean & easy to use editor allowing you to work in managable blocks or old-school HTML.

  • Drag'n'drop Editor

    Beautiful Drag'n'drop Editing

    Create engaging elements for your newsletter, and save existing blocks specific to your requirements!

Demo

DRAG'N'Drop EMAILS

 

Our dead-easy drag'n'drop interface that allows you to quickly create beautiful emails that represent your message in the best light. Drag and drop banners, text boxes, Youtube videos, call to actions and personlised content. You can drag images directly off your desktop onto the email and it will be uplaoded to your images directory, resized to fit the space and inserted into the position you dropped it on. 

Custom Blocks: We also give you the ability to create custom blocks specific to your business which you can reuse over several campaigns. An example may be a certain banner style with a call to action.

More Email & SMS Features

Sales & CRM

Seamless integration with your personal email, marketing, and automations.

Automatically nurture, advance, and close on deals.

Assist your sales reps with automated actions based on your contacts' emails, actions, time within deals and stages, website browsing history, lead score and more. Manual actions are assisted via automation features to ensure you can do more with your time. This provides the perfect blend of automation & personalized human touch to your deals.